GM Just Slashed EV Prices Through Incentives, Not MSRPs

General Motors rolled out aggressive cash incentives this week on its electric lineup, with deals reaching $7,500 on the Equinox EV, Blazer EV, and Silverado EV. The automaker is also throwing in subsidized financing rates as low as 2.9% APR for 60 months on select models.

This is a big shift. Just six months ago, GM was selling these vehicles at full sticker with waiting lists. Now they're sitting on dealer lots for an average of 67 days, according to industry data. The culprit? A combination of increased production, buyer hesitation around charging infrastructure, and real competition from cheaper models like the Hyundai Ioniq 5 and Kia EV6.

Here's what matters: if you've been waiting to buy an electric GM vehicle, this is your window. The incentives are structured as customer cash, which means you can stack them with any remaining state or local EV rebates. You can also use them to negotiate below MSRP, something that was impossible on these models last year.

The Best Deal Right Now

The Equinox EV is the standout. With the $7,500 incentive applied, the base model drops to an effective price around $35,000 before any state incentives. That puts it in serious competition with gas-powered compact SUVs, and the operating costs are dramatically lower.

Don't wait too long. These incentives run through June 30, and GM has already signaled it plans to cut production on slower-selling variants. Once inventory normalizes, the cash disappears. If you're cross-shopping EVs right now, add these GM models back to your list if you'd written them off as overpriced.

One warning: make sure you understand charging costs in your area before you buy. The monthly payment savings can evaporate quickly if you're relying entirely on public fast-charging networks. Check our lease vs buy calculator to model your total costs.